Behind the scenes
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Blockchain

Client:
Wildxyz
Industry:
Health

Supernova led marketing efforts for Wildxyz's release of "Boys Of Summer," a 999-piece digital collection from acclaimed artist Mitchell F. Chan.

As part of our engagement, we strategically curated over 50+ community collaborations and 15+ creator partnerships and filled an allowlist with over 2,000 active wallets. The 999 collection sold out in under 60 seconds at 0.12 ETH (~$250K) and now has over 193 ETH in sales volume on OpenSea.

While it was certainly a group effort to attain those results, Lauren Baum, COO of Wildxyz, referred to Supernova as "the secret weapon" of the campaign.

You can view the full collection here: https://opensea.io/collection/the-boys-of-summer-by-mitchell-f-chan

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