Bear Fight

Overview

The Challenge: Launch Bear Fight’s first-ever brand campaign. Establish Bear Fight as a go-to whiskey for life's daily victories and struggles.

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New brands need more than a celebrity face to drive consumer interest. The campaign had to be fast, funny, and relatable.We created “What’s Your Bear Fight?” to celebrate life’s daily challenges. To share a drink, as a friend, in solace or glory.

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"What's Your Bear Fight" features creative partner and lead talent Gabriel Macht, director Brian Billow, and legendary cinematographer Janusz Kamiński.