Bear Fight

Overview

Bear Fight Whiskey came to Supernova with a challenge: launch our first-ever brand campaign and establish Bear Fight as a go-to whiskey for life's daily victories and struggles.

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Together, we crafted "What’s Your Bear Fight?" - a campaign that celebrates those everyday challenges, big or small. Our goal was to position Bear Fight Whiskey as the perfect companion for every moment, win or lose.

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"What's Your Bear Fight" features creative partner and lead talent Gabriel Macht, director Brian Billow, and legendary cinematographer Janusz Kamiński. The campaign exudes confidence, approachability, and authenticity. It’s a reflection of the whiskey itself: strong yet inviting.

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From initial strategy to final execution, Supernova’s team delivered a cinematic campaign that inspires audiences to embrace their "bear fights" and raise a glass to the journey.

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Cheers to Bear Fight Whiskey, a drink crafted for every step of the adventure. What’s YOUR Bear Fight?