Childish Gambino

Overview

A clay-infused animation interpretation of Naimo Harukawa’s Aratako art, created for Childish Gambino’s track “Sweet Thang.” The music video was featured on the limited-edition vinyls for his Atavista album.

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Supernova's Macky Macguire was the brains and visionary behind the concept. Mack hand sculpted a clay model of the characters and 3D scanned them in Blender to bring them to life.

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Credits:

Label: RCA Records, a division of Sony Music Entertainment

Creative Direction: Josh Parsons, Seth Marques & Macky Macguire (Supernova)

Director: Macky Macguire (Supernova)

Producer: Seth Marques (Supernova)

Clay Modeler: Macky Macguire (Supernova)

Lead Animation/ 3D Design: Monyyplus & Biibocc

Assistant 3D Modeler: Simon Floris

Edit: Josh Parsons, Macky Macguire & Biibocc

Storyboards & Character Design: Domromart

Color: Biibocc