Bodega, a Boston-based retailer known for its narrative-based brand collaborations, teamed up with HOKA to reimagine the Tor Ultra Hi and Lo for both urban and outdoor exploration.
Supernova's Braintickle led the visual content for the editorial collab, combining live-action footage with 3D elements. The team filmed actors and photoscanned their likeness into 3D space.
Real VHS footage was layered with high-resolution cinematography to create a unique mix of textures in the final edit live on Bodega's instagram and website.