Fortnite UEFN

Overview

We partnered with Flighthouse and to bring Illenium and Said The Sky’s brand into the hit Bodycam Fortnite map.

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Supernova created "NPCs" (non-playable characters) for the two music artists and activated their logos in a viral map, bringing their brand directly to the Fortnite community.

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We also set up a hidden “easter egg” to track organic engagement, a target that players could shoot at to earn XP.

Results

The map averaged between 250,000-300,000 unique daily players and hit 3 million total players. We did not advertise the easter egg at all, and it had 90,000 engagements in just 48 hours.