Behind the scenes
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Gaming

Client:
Chartis
Industry:
Gaming

Our proprietary creator network makes it simple for
brands to produce great games and reach millions of
players.

  • Branded UEFN Fortnite Characters and Themes
  • Fortnite/Roblox Mini-Games and Custom Wearables
  • Immersive Websites and Virtual Worlds
  • In-Game Advertising and Game Tech

OBJECTIVES:

Drive awareness and consideration of Illenium and Said the Sky to the Fortnite fan base in an authentic way.

KPIs:

  • PRIMARY: Awareness (Impressions)
  • SECONDARY: Engagement

AUDIENCE:

PRIMARY: Gamers and Music fans

  • 18-35, male skew
  • Primarily North America and Western Europe

RESULTS:

  • Hit #1 on Fortnite Creative reaching 42,000 CCUs on launch
  • 225MM impressions for the artists name and logos
  • 300K daily players (17 min avg. in the map with the brands)
  • 1.88MM views on Instagram through social posts promoting the integration

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